How about somewhere in the middle?
Here is a list of 11 leading websites sharing everything from tools, to cars, to houses, to carparks, to offices, to spaces to meet and learn.
The sharing economy is all about "booking and access" - i.e making arrangements to get 'something' from a peer, and then getting into that peer's 'something' for a limited time period.
Booking and access to someone's house to stay a few nights; booking and access to someone's shed to get a tool; booking and access to someone's garage to park a car; booking and access to someone's car to drive that car.
Digital Keys enables human interaction in this 'booking and access process' to be minimised, streamlined, or removed completely. At the same time Digital Keys improve security, and can seamlessly interface with other online functions such as Paypal/credit card payments.
In this article we are going to look at 5 companies with digital keys solutions raising significant capital; 2 of these companies are centered in the middle of the sharing economy, Wheelz and One Fine Stay; 2 companies can enable easy entry into the sharing economy for end users; Lockitron and Unikey; and the final company Hyundai, when it releases its digital keys concept in 2015, are poised to disrupt the car rental economy and possibly fuel the car-sharing economy.
But before we look at the 5 companies, here is the detailed quote from a recent article in Boston Magazine with the aforementioned "market figures";
"Rachel Botsman, the coauthor of (2010), has calculated the value of the peer-to-peer rental market to be $26 billion, and anticipates that the market will grow 25 percent more in the coming year. Big corporations increasingly want in, so much so that there’s now a VC firm, Collaborative Fund, that’s dedicated to investing in sharing-based startups".
The first company with a digital keys offering, that has had lots of money and attention thrown at it recently is called "Wheelz". Wheelz is a car sharing company. In May 2013, one of Wheelz competitors in San Francisco, Relay Rides, bought Wheelz for the their peer-to-peer car sharing technology - see the Forbes article here